So what do you do when the owners of the company your are working for filed bankruptcy? And how do you handle this especially when you are the social media and marketing director? So how would you endorse and recommend a financial company that is in financial trouble?
Silence. No answer.
Back when I was first hired in this company, I already knew they are in financial difficulties. I made my decision to join based on my priorities, that is my "family" first before my career. My kids school is very close to our office and part of our agreement is my time flexibility when it comes to picking up my kids after school and taking time off if I need to. I was even able to arrange a Wednesday off. It's very nice to be able to work next to my kids' school. The people in the company are all so nice too, so it's always a breeze to go to work. No stress or pressure, no drama with co-workers, lots of independence and confidence in the work I am doing. I also know that the employees are good at what they do. It's a good company. So despite the warming of my friends about the company, I stayed with it. In fact it's been more than a year since I got employed it and I have no regrets.
However, all these recent news about the company is hard on me. I want us to respond, I want to defend the company, but with all the legalities that go with it, I can't, or I shouldn't.
The company's financial difficulties started way back before I was hired. I have no knowledge of what really happened, so I really have nothing much to say. I am not the one to explain. Or do people even want an explanation?
So again, the question is how do you promote a financial company who is in financial trouble?
Fo now it's focusing on what good they can do for the current and future clients, and ignoring the "what they have done". Not so "convincing". Not an easy task in the "market" where "trust" is an important factor. Not an easy job for a social media director, me. As Brian Solis expounded, social media is not the company's saving grace.
Nothing I can do.
Right now the best thing to do is to follow what the English poster says:
KEEP CALM and CARRY ON.